What is Direct Mail Advertising?
Direct mail advertising is printed marketing material, designed to reach a target audience, and delivered via the US Postal Service directly to their home or place of business. Direct mail includes a variety of marketing materials such as: brochures, catalogs, postcards, newsletters and flyers.
Direct mail can be a creative way for shooting sports retailers to reach your customers, and can be tailored to connect in a personal way with your buyers. You can use it to inform your buyers sales, offers, products, store openings, and special events.