Promote vendor rebates and get customers in the door with direct mail advertising – and use co-op advertising dollars to do it!
We all know the shooting sports industry has slowed since Donald Trump became President, and the Republicans won the majority in Congress. The slowdown in demand has created problems for gun stores and vendors alike.
American Outdoor Brands stock dropped 25% in February, so it should be no surprise that AOB is offering spring rebates on Thompson Center and Crimson Trace. Vista Outdoor stock is down 12% since the school shooting in Parkland, Florida, and they also have a number of spring rebates available. Sturm Ruger stock fell 19% to a three-year low and we are seeing more more RUGER Days on the calendar than ever before.
It is time to leverage these consumer rebates to get more customers in your door, using co-op funds and direct mail advertising.
Advertise customer rebates, with an 8×11 one page mailer and get a jump on the competition!
Increase foot traffic and boost sales now. Direct mail advertising is the most highly targeted and easily measurable type of advertising and is a great way to get customer rebates and more in front of your customers. Once a customer has established a preference for a business, they are 3 times as likely to return. So if you are regularly sending direct mail that informs your customers about something that you know they are interested in – they will be delighted to see your postcard, flyer or catalog in the mail.
Let the vendor pick up a portion of the cost with co-op advertising
Using vendor co-op advertising funds can significantly reduce your final out-of-pocket costs. If the products you are advertising fit within the vendor’s co-op advertising standards, our Co-Op Compliance Manager will work with you to ensure that your direct mail advertising is approved by the vendor in advance of publication.