By Lauren Alberque
“People drive right through West Virginia to Ohio or wherever it may be to be able to hunt on Sunday,” Governor Jim Justice said. “We lose those dollars because they want to be able to hunt an entire weekend. This will provide additional hunting recreation for our visitors and residents and result in a major economic impact for our small rural businesses. Today is truly historical.”*
On March 29, 2018, West Virginia governor Jim Justice, signed SB 451. The new law will take effect in early June and will allow Sunday hunting on public lands in West Virginia. This new bill comes a year after 2017’s SB 345 passed which legalized Sunday hunting on private land with the written permission from the landowner.
This new law is exciting for store owners especially in West Virginia! SB 451, will open more then 1.5 million acres of public land to hunters, provide several additional hunting days each year, and make West Virginia more attractive to out of state hunters. The National Shooting Sports Foundation, conducted a study in which they project that this new law will add $155 million to the states economy each year.
We are always on the lookout for new and exciting opportunities for our customers and of course prospective customers to run successful and oftentimes unique marketing campaigns! This is a great time for stores in West Virginia to jump on the back wagon with this anticipated $155 million cash flow into the economy.
Spring is the ideal time to create your own SB 451 advertising campaign, ideally to inform your in state and out of state customers about the new legislation. We can create advertising campaigns themed around “West Virginia is for all weekend lovers” anywhere from “SB 451 first year anniversary launch special!” Anything you can think of we can create or let us create your own advertising campaign and jump in on this new all weekend hunting West Virginia money!