“The family structure is the basis for responsible gun ownership, so discussing family participation across the counter can’t be a bad thing.”*
A lot of people when they think about guns don’t think about the positive correlation between children. Most people think children are often times victims because of gun violence. Children and young adults can be taught responsibility, respect and discipline from learning how to handle firearms safely.
Obviously a child can’t go out and buy their own firearm so the experience of handling and learning about a firearm can strengthen the bonds with family. You might have a fond personal experience of your parent, grandparent, or other extended family member introducing you to your first shooting experience.
Their is a taboo about children and guns out in the world. You can lock up your guns in a safe and try to hide it’s very existence from your children. Did that ever work when you tried to hide the Christmas presents from the kids? Probably not. Isn’t it better to teach your children how to safely handle guns and take the mystery from the situation.
At the end of the day, Outdoor Sports Marketing wants to help create campaigns to bring everyone into your shop from Mom and Dad, grandma and grandpa, all the way to the kids. I can’t imagine that most gun shops are kid friendly providing activities for the kids while the adults browse around so why not have a family friendly shooting expo? This is a great way to bring traffic into your location as well as spreading the word about your store and maybe getting a reputation for being “family friendly.” Most of the gun shops out there are family owned so why not be “family friendly?”
What are you waiting for! Give us a call at Outdoor Sports Marketing and let us help you create a unique and family friendly advertising campaign for your next outdoor expo or family festival you would like to create!