“Outdoor Sports Marketing has been producing our Direct Mail Advertising since 2010. We use them to send about 25,000 mailers to our house list 3 to 4 times a year.
We spend 70% of our advertising budget on Direct Mail, and our response rate is just about 7% – higher than the average. I think it is the best way for our store to reach our customers.
Outdoor Sports Marketing’s experience and in-depth knowledge of the shooting sports industry is what makes the difference when it comes to producing our mailers.
Another very big part is the work they do on our Co-Op. No one ever thinks about how much time it takes to collect and send it in. Plus Outdoor Sports Marketing has done it enough times to know where to get Co-Op Advertising funds – some that I don’t know is out there!”