Direct mail advertising is the most highly targeted and easily measurable type of advertising, delivering your message directly to your customer’s mailbox.
- printed marketing material like postcards, flyers, catalogs and brochures
- designed to reach your target audience, your customers
- delivered via the US Postal Service
Mailers can be tailored to connect in a personal way with your buyers. You can use it to inform your buyers about store events like a store opening, special annual sales, announcing a new shooting range or a special vendor event like RUGER Days.
How do my customers feel about direct mail?
Don’t people just consider it to be “junk” mail? No, on the contrary!
First of all, your existing customers are your best source for sales. Once a customer has established a preference for a business, they are 3 times as likely to return. So if you are regularly sending direct mail that informs your customers about something that you know they are interested in – they will be delighted to see your postcard, flyer or catalog in the mail. It is important, even with your existing customer mailing list, to target them with the right message based on their interests.
Colt adds new summer rebate and extends existing customer incentives
NEW Colt Promotion: M4 Summer Rebate – Buy any new LE6920 Model and get a free Drago Gear Gun Case and a Magpul PMAG from Colt.
EXTENDED TO 8/31
* Buy any new Competition Series, GOLD CUP®, OR DELTA ELITE® and get a FREE Colt range kit worth over $130
* Buy any new Expanse M4 and get a FREE Colt Expanse kit worth over $100
Get customers in the door by promoting Colt rebates
Want to increase foot traffic and boost sales now? Advertise Colt rebates, with a Jumbo Postcard and get a jump on the competition!
Direct mail advertising is the most highly targeted and easily measurable type of advertising and is a great way to get rebates and more in front of your customers.
Winchester extends customer incentives
Winchester Ammunition recently extended their Summer Firearms Rebates to July 15, not long after after reporting an 11.5 % drop in Q1 earnings due to weakened demand and increased costs. Other manufacturers like Federal Premium have added new incentives for June and July.
Get customers in the door by promoting Winchester rebates
Want to increase foot traffic and boost sales now? Advertise Winchester rebates, with a Jumbo Postcard and get a jump on the competition!
Direct mail advertising is the most highly targeted and easily measurable type of advertising and is a great way to get customer rebates and more in front of your customers.
Let the vendor pick up a portion of the cost with co-op advertising
Using vendor co-op advertising funds can significantly reduce your final out-of-pocket costs. If the products you are advertising fit within the vendor’s co-op advertising standards, our Co-Op Compliance Manager will work with you to ensure that your direct mail advertising is approved by the vendor in advance of publication.
Are you taking a shotgun or a rifle approach to marketing?
Many advertising agencies can help you to “brand your business” and “create awareness” using paid social media campaigns, tv and radio. Awareness advertising allows you to reach a broad rage of people, but most of them are not your customers.
- A “shotgun” approach is a scattered, “spray and pray approach” to marketing that broadcasts to a broad audience to find potential clients – awareness advertising.
- A “rifle” approach is focused and targeted, it brings your message directly to precise, selected targets – direct response advertising.
Gene Kelly, President of the American Gunsmithing Institute, believes that shooting sports retailers should (sic) “…do and ONLY do is emotional direct response advertising.” Awareness advertising has it’s place, but Mr. Kelly notes that most gun shop owners do not have the unlimited budget to do this kind of advertising.
On the other hand, the rifle approach, or direct response advertising refers to a number of tactics, including direct mail advertising and email.