Direct mail advertising is the most highly targeted and easily measurable type of advertising, delivering your message directly to your customer’s mailbox.
- printed marketing material like postcards, flyers, catalogs and brochures
- designed to reach your target audience, your customers
- delivered via the US Postal Service
Mailers can be tailored to connect in a personal way with your buyers. You can use it to inform your buyers about store events like a store opening, special annual sales, announcing a new shooting range or a special vendor event like RUGER Days.
How do my customers feel about direct mail?
Don’t people just consider it to be “junk” mail? No, on the contrary!
First of all, your existing customers are your best source for sales. Once a customer has established a preference for a business, they are 3 times as likely to return. So if you are regularly sending direct mail that informs your customers about something that you know they are interested in – they will be delighted to see your postcard, flyer or catalog in the mail. It is important, even with your existing customer mailing list, to target them with the right message based on their interests.
“The family structure is the basis for responsible gun ownership, so discussing family participation across the counter can’t be a bad thing.”*
A lot of people when they think about guns don’t think about the positive correlation between children. Most people think children are often times victims because of gun violence. Children and young adults can be taught responsibility, respect and discipline from learning how to handle firearms safely.
Obviously a child can’t go out and buy their own firearm so the experience of handling and learning about a firearm can strengthen the bonds with family. You might have a fond personal experience of your parent, grandparent, or other extended family member introducing you to your first shooting experience.
Their is a taboo about children and guns out in the world. You can lock up your guns in a safe and try to hide it’s very existence from your children. Did that ever work when you tried to hide the Christmas presents from the kids? Probably not. Isn’t it better to teach your children how to safely handle guns and take the mystery from the situation.
At the end of the day, Outdoor Sports Marketing wants to help create campaigns to bring everyone into your shop from Mom and Dad, grandma and grandpa, all the way to the kids. I can’t imagine that most gun shops are kid friendly providing activities for the kids while the adults browse around so why not have a family friendly shooting expo? This is a great way to bring traffic into your location as well as spreading the word about your store and maybe getting a reputation for being “family friendly.” Most of the gun shops out there are family owned so why not be “family friendly?”
What are you waiting for! Give us a call at Outdoor Sports Marketing and let us help you create a unique and family friendly advertising campaign for your next outdoor expo or family festival you would like to create!
Technology comes to archery
“According to Mark Olis, the editor of Predator Xtreme magazine, this technology essentially lets solo hunters implement the trusty two-man system where one guy shoots and his buddy tracks the downed game.”*
It’s more then just gun talk here at Outdoor Sports Marketing. We also focus on all topics related to your outdoor sport advertising needs. OSM strives to not only create profitable advertising campaigns for you but inform you about products that you might not be aware of yet.
Breadcrumb has introduced to the market the first of it’s kind; Bluetooth tracking nock and location marker to aid the hunting enthusiast! The Bluetooth tracking nock is a great save for the archer hunter who might lose an arrow once in awhile or two! This tool is a great save of money, as well an ingenious way to find your hunt out in the wilderness.
The nocks work by communicating with the hunters smart phone via an app. The Bluetooth nock has a range of 150 yards and the tracking sets off light and sound. It features a replaceable battery with more then 35 hours of tracking power. The Process Control Block (PCB) controls the light, sound, and Bluetooth tracking capabilities. Best of all the nocks are waterproof for any terrain or season.
The next introduction to the market from Breadcrumb is their location tracker which is also run on Bluetooth technology. Never get lost in the woods again or even forget how to get back to the tree stand! Similar to the Bluetooth trackable nock the location marker can also be controlled through an app on your smartphone.
The case is compact and durable making it great for any weather or terrain. The user is able to track locations through the app on your smartphone. The location tracker features light beacons you can easily activate with 5 ultra bright LED’s as well as a sound beacon with 150 yard range. This is a great safeguard for the solo hunter!
Give us a call here at OSM so we can discuss strategic advertising campaigns to promote your new products or even help make room by getting rid of old product!
West Virginia is for (all weekend) lovers
By Lauren Alberque
“People drive right through West Virginia to Ohio or wherever it may be to be able to hunt on Sunday,” Governor Jim Justice said. “We lose those dollars because they want to be able to hunt an entire weekend. This will provide additional hunting recreation for our visitors and residents and result in a major economic impact for our small rural businesses. Today is truly historical.”*
On March 29, 2018, West Virginia governor Jim Justice, signed SB 451. The new law will take effect in early June and will allow Sunday hunting on public lands in West Virginia. This new bill comes a year after 2017’s SB 345 passed which legalized Sunday hunting on private land with the written permission from the landowner.
This new law is exciting for store owners especially in West Virginia! SB 451, will open more then 1.5 million acres of public land to hunters, provide several additional hunting days each year, and make West Virginia more attractive to out of state hunters. The National Shooting Sports Foundation, conducted a study in which they project that this new law will add $155 million to the states economy each year.
We are always on the lookout for new and exciting opportunities for our customers and of course prospective customers to run successful and oftentimes unique marketing campaigns! This is a great time for stores in West Virginia to jump on the back wagon with this anticipated $155 million cash flow into the economy.
Spring is the ideal time to create your own SB 451 advertising campaign, ideally to inform your in state and out of state customers about the new legislation. We can create advertising campaigns themed around “West Virginia is for all weekend lovers” anywhere from “SB 451 first year anniversary launch special!” Anything you can think of we can create or let us create your own advertising campaign and jump in on this new all weekend hunting West Virginia money!