Author: osmusa

Re-thinking used bows

Posted by on in marketing approaches

“Bows from the 90s don’t compare to today’s bows, but I can offer them to beginners for as little as $75. They can try archery without spending hundreds.”*

Have you ever thought about re-selling used bows?  Outdoor Sports Marketing is always looking to bring you fresh ideas to help you boost your revenue.  Selling used bows is a great idea for the beginning archer and someone working with a low budget.  Store owners all agree its important to check the limb, strings, and cables making sure they are very good condition.

We all want the high ticket but sometimes starting someone with the lesser expensive option is better then losing the sale.  Its also a great way of catering to everyone’s needs and making someone with a few dollars in their pocket feels as important as someone with endless purchasing options.  Don’t forget your customer who bought the used bow might purchase brand new accessories on the spot or might come back into your store to stock up at a later time.

Outdoor Sports Marketing is always available to help you create a successful advertising campaign for your used and new archery supplies!  Give us a call so we can design something unique and profitable for your store!

*https://www.archerybusiness.com/best-used-bows-practices/?utm_source=streamsend&utm_medium=email&utm_content=newsletter&utm_campaign=180417

Family Friendly

Posted by on in direct mail advertisingLeave a comment

  “The family structure is the basis for responsible gun ownership, so discussing family participation across the counter can’t be a bad thing.”*

A lot of people when they think about guns don’t think about the positive correlation between children.  Most people think children are often times victims because of gun violence.  Children and young adults can be taught responsibility, respect and discipline from learning how to handle firearms safely.

Obviously a child can’t go out and buy their own firearm so the experience of handling and learning about a firearm can strengthen the bonds with family.  You might have a fond personal experience of your parent, grandparent, or other extended family member introducing you to your first shooting experience.

Their is a taboo about children and guns out in the world.  You can lock up your guns in a safe and try to hide it’s very existence from your children.  Did that ever work when you tried to hide the Christmas presents from the kids?  Probably not.  Isn’t it better to teach your children how to safely handle guns and take the mystery from the situation.

At the end of the day, Outdoor Sports Marketing wants to help create campaigns to bring everyone into your shop from Mom and Dad, grandma and grandpa, all the way to the kids.  I can’t imagine that most gun shops are kid friendly providing activities for the kids while the adults browse around so why not have a family friendly shooting expo?  This is a great way to bring traffic into your location as well as spreading the word about your store and maybe getting a reputation for being “family friendly.”  Most of the gun shops out there are family owned so why not be “family friendly?”

What are you waiting for!  Give us a call at Outdoor Sports Marketing and let us help you create a unique and family friendly advertising campaign for your next outdoor expo or family festival you would like to create!

*https://www.shootingsportsretailer.com/2018/04/09/firearms-retailers-need-cultivate-family/

 

Parker Bows announces seventh annual sales incentive program

Posted by on in direct mail advertisingLeave a comment
“It is an excellent incentive program that is designed to encourage sales associates to familiarize themselves with Parker bows and crossbows.”*

Parker Bows announces seventh annual sales incentive program

By Lauren Alberque
I came across this great motivational rewards program from Parker Bows. For those of you who might not be familiar with Parker Bows, they are a leading manufacturer of high quality compound bows and crossbows, and Red Hot Crossbow accessories.
The president of Parker Bows, Tom Woodworth announced the 7th year launch of their reward program which will run from March 1-November 30, 2018. In order for your retail associates to qualify, your store must buy brand new merchandise directly from Parker Bows.
Each Parker crossbow or bow that an associate sells will qualify them for “Parker cash”, which in turn can be used to earn their own Parker merchandise such as compound bows, crossbows, crossbow accessories, gear, apparel, and a chance to win $1,000 cash! You can sign up for the incentive program at www.parker-rewards.com
This is a great way to motivate your sales team, increase their knowledge about the  product line, and use as a sales opportunity to create a unique marketing strategy.
OSM can help create a great archery advertising campaign for your store! We strive to make it as painless as possible, and will process your co-op advertising to help you minimize out of pocket expenses.
Give us a call to help increase your return on investments, increase your exposure to the market, as well as showing off your extensive inventory and expertise!
Outdoor Sports Marketing (OSM-USA) is a one-stop shop for your direct mail advertising. We take the work out of achieving maximum exposure for your business as well as increasing your bottom line.
* https://www.archerybusiness.com/parker-bows-launches-new-and-improved-rewards-program/

Never fear your customers will have a great year!

Posted by on in retail newsLeave a comment

“With consumer confidence and employment growing, economic fundamentals are favorable for spending to expand in the coming months.”*

Never fear most of your customers will be having a great year!

According to the latest report from the National Retail Federation (NRF), Chief Economist Jack Kleinhenz reports that numbers are pointing to growth in the retail industry. The report shows that February retail sales increased 0.3% seasonally adjusted over January and 4.4% year over year.

Kleinhenz was not able to accurately measure how tax cuts will factor in yet, but he predicts that it will obviously leave some extra money in consumers pockets. This should be great news for everyone since the numbers and the report favors increased spending. The NRF is forecasting that 2018 retail sales will grow between 3.8% to 4,4% year over year.

I don’t want to bog you down with too many numbers, but these are the February numbers which, according the NRF, are based on data from the U.S census bureau. Outdoor Sports Marketing is always trying to keep you in the loop! These numbers can help you get a good idea of what’s going on economically.

  • Online and other non-store sales were up 10.5% year-over-year and up 1% over January seasonally adjusted.
  • Clothing and clothing accessory stores were up 5.2% year-over-year and up 0.4% from January seasonally adjusted.
  • Building materials and garden supply stores were up 5.1% year-over-year and up 1.9% from January seasonally adjusted.
  • Electronics and appliance stores were up 4.3% year-over-year but down 0.1% from January seasonally adjusted.
  • General merchandise stores were up 2.4% year-over-year but down 0.4% from January seasonally adjusted.
  • Health and personal care stores were up 0.3% year-over-year but down 0.4% from December seasonally adjusted.
  • Sporting goods stores were down 3.4% year-over-year but up 2.2% from January seasonally adjusted.

Outdoor Sports Marketing offers so much more than just advertising! Check out our web-site and read our blogs –  we can help be your economic weathermen and inform you when the market is hot to strike!

We care about our customers, the industry, and want to help you find the perfect time to advertise. Even if things are on a downward slope, we can help you come up with the perfect way to get your business out there in the public eye!

*https://sgbonline.com/february-retail-sales-increase-4-4-percent-over-last-year

Technology comes to archery

Posted by on in direct mail advertisingLeave a comment

Technology comes to archery

“According to Mark Olis, the editor of Predator Xtreme magazine, this technology essentially lets solo hunters implement the trusty two-man system where one guy shoots and his buddy tracks the downed game.”*

It’s more then just gun talk here at Outdoor Sports Marketing.  We also focus on all topics related to your outdoor sport advertising needs.  OSM strives to not only create profitable advertising campaigns for you but inform you about products that you might not be aware of yet.

Breadcrumb has introduced to the market the first of it’s kind; Bluetooth tracking nock and location marker to aid the hunting enthusiast!  The Bluetooth tracking nock is a great save for the archer hunter who might lose an arrow once in awhile or two!  This tool is a great save of money, as well an ingenious way to find your hunt out in the wilderness.

The nocks work by communicating with the hunters smart phone via an app.  The Bluetooth nock has a range of 150 yards and the tracking sets off light and sound.  It features a replaceable battery with more then 35 hours of tracking power.  The Process Control Block (PCB) controls the light, sound, and Bluetooth tracking capabilities.  Best of all the nocks are waterproof for any terrain or season.

The next introduction to the market from Breadcrumb is their location tracker which is also run on Bluetooth technology.  Never get lost in the woods again or even forget how to get back to the tree stand!  Similar to the Bluetooth trackable nock the location marker can also be controlled through an app on your smartphone.

The case is compact and durable making it great for any weather or terrain.  The user is able to track locations through the app on your smartphone.  The location tracker features light beacons you can easily activate with 5 ultra bright LED’s as well as a sound beacon with 150 yard range.  This is a great safeguard for the solo hunter!

Give us a call here at OSM so we can discuss strategic advertising campaigns to promote your new products or even help make room by getting rid of old product!

 

*https://www.archerybusiness.com/breadcrumb-creates-first-trackable-bluetooth-nock-location-marker/