Tag: mailing

What is Direct Mail Advertising

Posted by on in direct mail advertising

Direct mail advertising is the most highly targeted and easily measurable type of advertising, delivering your message directly to your customer’s mailbox.

  • printed marketing material like postcards, flyers, catalogs and brochures
  • designed to reach your target audience, your customers
  • delivered via the US Postal Service

Mailers can be tailored to connect in a personal way with your buyers. You can use it to inform your buyers about store events like a store opening, special annual sales, announcing a new shooting range or a special vendor event like RUGER Days.

How do my customers feel about direct mail?

Don’t people just consider it to be “junk” mail? No, on the contrary!

First of all, your existing customers are your best source for sales. Once a customer has established a preference for a business, they are 3 times as likely to return. So if you are regularly sending direct mail that informs your customers about something that you know they are interested in – they will be delighted to see your postcard, flyer or catalog in the mail. It is important, even with your existing customer mailing list, to target them with the right message based on their interests.

3 easy steps to send out a custom mailer

Posted by on in UncategorizedLeave a comment

3 easy steps to send out a custom mailer

  1. Define your project
  2. Export your customer list
  3. Create a list of items to advertise

Does it sound too easy? Read on!

1)  Define your project: choose your mailing date, select a mailer type, and then contact OSM at (609) 265-1390 or email OSM  for a quote.

  • Mailing Date: For single page direct mail project, start planning 2-3 weeks before your sale or event. For a multi-pager direct mail project, start planning 6-7 weeks before your sale or event. See examples of our work.
  • Mailer Type: What type of mailer is best for you? Match your mailer to: the type of event you are having, the length of the sale, and the number of items you want to advertise.
  • Postage: Postage is the most expensive fixed cost component of any project. For mailings of 10,000 pieces or fewer, we recommend First Class postage which is generally guaranteed to be delivered in 2-3 business days. For larger mailings (and if time permits) we recommend bulk rate to save costs. Delivery time for bulk/standard rate mail typically ranges between 5-10 business days. We can give you an exact cost savings comparison.

2)  Export your customer mailing list from your POS system and email it to OSM

3)  Compile a list of items by brand, item#, and price, and email it to OSM

  • OSM makes it simple, we have been doing this since 1998 so we are creatively skilled in retail shooting sports advertising.  We have the product logos, images, and descriptions in our massive database.  Just tell us what you want to advertise and OSM will do the rest.  All we need is the brand, the item # and the pricing information.  We get everything else.
  • Do you have co-op advertising dollars available? On average most shooting sports retailers forfeit several thousand dollars in unused co-op advertising funds a year.  Let your product vendors pay for your project. Learn how OSM can manage your co-op from start to finish, at no additional cost.

Our customers love how easy it is to work with OSM. What are you waiting for? Call now to get started (609) 265-1390, or submit this form.

3 easy steps to send out a custom mailer

Posted by on in UncategorizedLeave a comment

3 easy steps to send out a custom mailer

  1. Define your project
  2. Export your customer list
  3. Create a list of items to advertise

Does it sound too easy? Read on!

1)  Define your project: choose your mailing date, select a mailer type, and then contact OSM at (609) 265-1390 or email OSM  for a quote.

  • Mailing Date: For a postcard or single page direct mail project, start planning 2-3 weeks before your sale or event. For a multi-pager direct mail project, start planning 6-7 weeks before your sale or event. See examples of our work.
  • Mailer Type: What type of mailer is best for you? Match your mailer to: the type of event you are having, the length of the sale, and the number of items you want to advertise.
  • Postage: Postage is the most expensive fixed cost component of any project. For mailings of 10,000 pieces or fewer, we recommend First Class postage which is generally guaranteed to be delivered in 2-3 business days. For larger mailings (and if time permits) we recommend bulk rate to save costs. Delivery time for bulk/standard rate mail typically ranges between 5-10 business days. We can give you an exact cost savings comparison.  Want to save even more money on postage? Check out our limited time offer.  ENDS MARCH 31, 2017.

2)  Export your customer mailing list from your POS system and email it to OSM

  • In a perfect world, you have been collecting customer information at your POS system.  Your own customer list is your best source of business. See our blog titled, Three reasons that your Existing Customers are your best source of sales
  • If you need to augment your list, call OSM to find out how easy it is to get a mailing list to add to your own.  PREMIUM outdoor and gun enthusiast mailing lists available.

3)  Compile a list of items by brand, item#, and price, and email it to OSM

  • OSM makes it simple, we have been doing this since 1998 so we are creatively skilled in retail shooting sports advertising.  We have the product logos, images, and descriptions in our massive database.  Just tell us what you want to advertise and OSM will do the rest.  All we need is the brand, the item # and the pricing information.  We get everything else.
  • Do you have co-op advertising dollars available? On average most shooting sports retailers forfeit several thousand dollars in unused co-op advertising funds a year.  Let your product vendors pay for your project. Learn how OSM can manage your co-op from start to finish, at no additional cost.

Our customers love how easy it is to work with OSM. What are you waiting for? Call now to get started (609) 265-1390.