Category: vendor rebates

Get customers in the door by promoting vendor rebates

Posted by on in direct mail advertising, vendor rebates

Promote vendor rebates and get customers in the door with direct mail advertising – and use co-op advertising dollars to do it!

We all know the shooting sports industry has slowed since Donald Trump became President, and the Republicans won the majority in Congress.  The slowdown in demand has created problems for gun stores and vendors alike.

American Outdoor Brands stock dropped 25% in February, so it should be no surprise that AOB is offering spring rebates on Thompson Center and Crimson Trace.  Vista Outdoor stock is down 12% since the school shooting in Parkland, Florida, and they also have a number of spring rebates available. Sturm Ruger stock fell 19% to a three-year low and we are seeing more more RUGER Days on the calendar than ever before.

It is time to leverage these consumer rebates to get more customers in your door, using co-op funds and direct mail advertising.

Advertise customer rebates, with an 8×11 one page mailer and get a jump on the competition!

Increase foot traffic and boost sales now. Direct mail advertising is the most highly targeted and easily measurable type of advertising and is a great way to get customer rebates and more in front of your customers. Once a customer has established a preference for a business, they are 3 times as likely to return. So if you are regularly sending direct mail that informs your customers about something that you know they are interested in – they will be delighted to see your postcard, flyer or catalog in the mail.

Let the vendor pick up a portion of the cost with co-op advertising

Using vendor co-op advertising funds can significantly reduce your final out-of-pocket costs. If the products you are advertising fit within the vendor’s co-op advertising standards, our Co-Op Compliance Manager will work with you to ensure that your direct mail advertising is approved by the vendor in advance of publication.

 

What is co-op and what are co-op advertising funds?

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What is co-op and what are co-op advertising funds?

Manufacturers provide incentives for your customers to buy merchandise in the form of manufacturer rebates.  But did you know that some manufacturers also provide funds which you can use to advertise this merchandise? Did someone say free advertising dollars?

What is Co-Op?

A manufacturer Co-Op Advertising Program (or co-op for short) is designed give independent dealers the opportunity to be reimbursed for approved advertising media expenditures of products.

What are co-op advertising funds?

Co-op funds are usually calculated as a percent of the net invoiced dollars for full priced

products shipped during the current calendar program year. Typically, funds not used for advertising during the current program year will not be carried over for use in the next program year.

The rules vary from manufacturer to manufacturer though – and they change their co-op advertising funds policies from time to time. The ad specs, qualifications, rules, and the co-op claim processing can be complicated and time consuming.

How can I get my hands on this “free money”?

That’s where Outdoor Sports Marketing comes in.  Let Outdoor Sports Marketing help you utilize your available co-op advertising funds on pre-approved direct mail advertising, and process your claims, all at no additional charge.

Using manufacturer co-op advertising funds can significantly reduce your final out-of-pocket costs. We process over $300K per year in co-op claims on behalf of our clients.

Our Co-Op Compliance Manager ensures that your ads are approved by the manufacturers in advance of publication, and we process your claims when the project is complete. Any retailer will agree this is a time-consuming process.

 

Federal Premium July rebates are here

Posted by on in direct mail advertising, vendor rebates

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Federal Premium July rebates are here

Starting July 1, Vista Outdoor is offering four new Federal Premium rebates. See other manufacturer rebates here

  1. Original Black Cloud® – Purchase 5 or more boxes (max 20) of original Black Cloud ammunition and get back $7.50/box
  2. Federal Premium ® Free Knife Promo – Purchase 2 boxes of Trophy Bonded® Tip or any other Federal Premium centerfire big game ammunition and receive a free SOG ® Revolver Hunter Knife.
  3. Federal® Ammunition Power-Shok® Mail-in Rebate- Purchase 1 box of Federal Power-Shok rifle ammunition and receive a $2.50 mail-in rebate. Redemption limited to 10 boxes
  4. Sluggin’ Bucks Mail-in Rebate – Receive up to $10.00 cash back when you purchase qualifying Federal Premium® Vital•Shok® slug ammunition.

Get customers in the door by promoting Federal Premium rebates using Direct Mail

Direct Mail Advertising: 79% of consumers say they will act of direct mail immediately. 51% of people prefer direct mail from local shops.Want to increase foot traffic and boost sales now? Advertise Federal Premium ammunition rebates with a Jumbo Postcard and get a jump on the competition!

Direct mail advertising is the most highly targeted and easily measurable type of advertising and is a great way to get rebates and more in front of your customers.

Let Vista Outdoor pick up a portion of the cost with co-op advertising funds

Using Vista Outdoor co-op advertising funds can significantly reduce your final out-of-pocket costs. Our Co-Op Compliance Manager will work with you to ensure that the products you are advertising fit within the co-op advertising program and that your direct mail advertising is approved in advance of publication.

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Colt adds new summer rebate and extends existing customer incentives

Posted by on in direct mail advertising, vendor rebates

Colt adds new summer rebate and extends existing customer incentives

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NEW Colt Promotion: M4 Summer Rebate – Buy any new LE6920 Model and get a free Drago Gear Gun Case and a Magpul PMAG from Colt.

EXTENDED TO 8/31
* Buy any new Competition Series, GOLD CUP®, OR DELTA ELITE® and get a FREE Colt range kit worth over $130
* Buy any new Expanse M4 and get a FREE Colt Expanse kit worth over $100

Get customers in the door by promoting Colt rebates

Direct Mail Advertising: 79% of consumers say they will act of direct mail immediately. 51% of people prefer direct mail from local shops.Want to increase foot traffic and boost sales now? Advertise Colt rebates, with a Jumbo Postcard and get a jump on the competition!

Direct mail advertising is the most highly targeted and easily measurable type of advertising and is a great way to get rebates and more in front of your customers.

 

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Winchester extends customer incentives

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Winchester extends customer incentives

Winchester Ammunition recently extended their Summer Firearms Rebates to July 15, not long after after reporting an 11.5 % drop in Q1 earnings due to weakened demand and increased costs. Other manufacturers like Federal Premium have added new incentives for June and July.

Get customers in the door by promoting Winchester rebates

Direct Mail Advertising: 79% of consumers say they will act of direct mail immediately. 51% of people prefer direct mail from local shops.

Want to increase foot traffic and boost sales now? Advertise Winchester rebates, with a Jumbo Postcard and get a jump on the competition!

Direct mail advertising is the most highly targeted and easily measurable type of advertising and is a great way to get customer rebates and more in front of your customers.

Let the vendor pick up a portion of the cost with co-op advertising

Using vendor co-op advertising funds can significantly reduce your final out-of-pocket costs. If the products you are advertising fit within the vendor’s co-op advertising standards, our Co-Op Compliance Manager will work with you to ensure that your direct mail advertising is approved by the vendor in advance of publication.

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