Category: direct mail advertising

Winchester extends customer incentives

Posted by on in direct mail advertising, vendor rebates

winchester-logo

Winchester extends customer incentives

Winchester Ammunition recently extended their Summer Firearms Rebates to July 15, not long after after reporting an 11.5 % drop in Q1 earnings due to weakened demand and increased costs. Other manufacturers like Federal Premium have added new incentives for June and July.

Get customers in the door by promoting Winchester rebates

Direct Mail Advertising: 79% of consumers say they will act of direct mail immediately. 51% of people prefer direct mail from local shops.

Want to increase foot traffic and boost sales now? Advertise Winchester rebates, with a Jumbo Postcard and get a jump on the competition!

Direct mail advertising is the most highly targeted and easily measurable type of advertising and is a great way to get customer rebates and more in front of your customers.

Let the vendor pick up a portion of the cost with co-op advertising

Using vendor co-op advertising funds can significantly reduce your final out-of-pocket costs. If the products you are advertising fit within the vendor’s co-op advertising standards, our Co-Op Compliance Manager will work with you to ensure that your direct mail advertising is approved by the vendor in advance of publication.

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Get customers in the door by promoting vendor rebates

Posted by on in direct mail advertising, vendor rebates

Get customers in the door by promoting vendor rebates

As overall demand for shooting sports merchandise declines, vendors are offering rebates and other incentives for their customers. Just this year, we’ve seen Smith & Wesson , Vista, and more RUGER Days on the calendar than ever before. That should be no surprise, as the beginning of 2017 has seen lower stock prices and layoffs across the industry.

Advertise customer rebates, with a Jumbo Postcard and get a jump on the competition!

Want to increase foot traffic and boost sales now? Direct mail advertising is the most highly targeted and easily measurable type of advertising and is a great way to get customer rebates and more in front of your customers.

Direct Mail Postcard
Direct Mail Postcard (back)

Let the vendor pick up a portion of the cost with co-op advertising

Using vendor co-op advertising funds can significantly reduce your final out-of-pocket costs. If the products you are advertising fit within the vendor’s co-op advertising standards, our Co-Op Compliance Manager will work with you to ensure that your direct mail advertising is approved by the vendor in advance of publication.

 

Shotgun or Rifle

Posted by on in direct mail advertising, marketing approachesLeave a comment

Are you taking a shotgun or a rifle approach to marketing?

Many advertising agencies can help you to “brand your business” and “create awareness” using paid social media campaigns, tv and radio. Awareness advertising allows you to reach a broad rage of people, but most of them are not your customers.

  • A “shotgun” approach is a scattered, “spray and pray approach” to marketing that broadcasts to a broad audience to find potential clients – awareness advertising.
  • A “rifle” approach is focused and targeted, it brings your message directly to precise, selected targets – direct response advertising.

Gene Kelly, President of the American Gunsmithing Institute, believes that shooting sports retailers should (sic) “…do and ONLY do is emotional direct response advertising.”  Awareness advertising has it’s place, but Mr. Kelly notes that most gun shop owners do not have the unlimited budget to do this kind of advertising.

On the other hand, the rifle approach, or direct response advertising refers to a number of tactics, including direct mail advertising and email.

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