Technology comes to archery
“According to Mark Olis, the editor of Predator Xtreme magazine, this technology essentially lets solo hunters implement the trusty two-man system where one guy shoots and his buddy tracks the downed game.”*
It’s more then just gun talk here at Outdoor Sports Marketing. We also focus on all topics related to your outdoor sport advertising needs. OSM strives to not only create profitable advertising campaigns for you but inform you about products that you might not be aware of yet.
Breadcrumb has introduced to the market the first of it’s kind; Bluetooth tracking nock and location marker to aid the hunting enthusiast! The Bluetooth tracking nock is a great save for the archer hunter who might lose an arrow once in awhile or two! This tool is a great save of money, as well an ingenious way to find your hunt out in the wilderness.
The nocks work by communicating with the hunters smart phone via an app. The Bluetooth nock has a range of 150 yards and the tracking sets off light and sound. It features a replaceable battery with more then 35 hours of tracking power. The Process Control Block (PCB) controls the light, sound, and Bluetooth tracking capabilities. Best of all the nocks are waterproof for any terrain or season.
The next introduction to the market from Breadcrumb is their location tracker which is also run on Bluetooth technology. Never get lost in the woods again or even forget how to get back to the tree stand! Similar to the Bluetooth trackable nock the location marker can also be controlled through an app on your smartphone.
The case is compact and durable making it great for any weather or terrain. The user is able to track locations through the app on your smartphone. The location tracker features light beacons you can easily activate with 5 ultra bright LED’s as well as a sound beacon with 150 yard range. This is a great safeguard for the solo hunter!
Give us a call here at OSM so we can discuss strategic advertising campaigns to promote your new products or even help make room by getting rid of old product!
West Virginia is for (all weekend) lovers
By Lauren Alberque
“People drive right through West Virginia to Ohio or wherever it may be to be able to hunt on Sunday,” Governor Jim Justice said. “We lose those dollars because they want to be able to hunt an entire weekend. This will provide additional hunting recreation for our visitors and residents and result in a major economic impact for our small rural businesses. Today is truly historical.”*
On March 29, 2018, West Virginia governor Jim Justice, signed SB 451. The new law will take effect in early June and will allow Sunday hunting on public lands in West Virginia. This new bill comes a year after 2017’s SB 345 passed which legalized Sunday hunting on private land with the written permission from the landowner.
This new law is exciting for store owners especially in West Virginia! SB 451, will open more then 1.5 million acres of public land to hunters, provide several additional hunting days each year, and make West Virginia more attractive to out of state hunters. The National Shooting Sports Foundation, conducted a study in which they project that this new law will add $155 million to the states economy each year.
We are always on the lookout for new and exciting opportunities for our customers and of course prospective customers to run successful and oftentimes unique marketing campaigns! This is a great time for stores in West Virginia to jump on the back wagon with this anticipated $155 million cash flow into the economy.
Spring is the ideal time to create your own SB 451 advertising campaign, ideally to inform your in state and out of state customers about the new legislation. We can create advertising campaigns themed around “West Virginia is for all weekend lovers” anywhere from “SB 451 first year anniversary launch special!” Anything you can think of we can create or let us create your own advertising campaign and jump in on this new all weekend hunting West Virginia money!
Reach customers with email that matters
By Lauren Alberque
In my last blog titled, Direct mail – reach your customers and get them to spend their hard earned dollars with you, I discussed the benefits and ROI of direct mail, and extending your reach with premium purchased lists.
Email open rate for B2C is 20-30%, but the click through rate is only 2%-5 3/4%. It becomes a numbers game, and as an independent gun store owner, you may not have enough emails in your database to see huge ROI. Trust me, I’m not here to dissuade you from using all of your “ammunition” so to speak. An email blast may not be as effective as direct mail advertising, but it is a great tool to utilize along side of print.
OSM uses email campaigns to let customers and prospects know about upcoming events, special pricing, and campaign ideas for shooting sports retailers to use. Email is another “touch” we can use to move our customers closer to making a purchase.
Industry marketing best practices recommend 2-3 emails per month, so as not to annoy or overwhelm customers. Email should have a concise, direct message with a clear call to action. You should always include a link to your website and to a form to sign up for your mailers. And of course include your address, phone number and an “opt-out” option.
We can help you formulate some great e-mail blasts to get customers on your radar and more importantly to get you on theirs!
Call us at 609-265-1390 or submit the form below to get more information.
Promote vendor rebates and get customers in the door with direct mail advertising – and use co-op advertising dollars to do it!
We all know the shooting sports industry has slowed since Donald Trump became President, and the Republicans won the majority in Congress. The slowdown in demand has created problems for gun stores and vendors alike.
American Outdoor Brands stock dropped 25% in February, so it should be no surprise that AOB is offering spring rebates on Thompson Center and Crimson Trace. Vista Outdoor stock is down 12% since the school shooting in Parkland, Florida, and they also have a number of spring rebates available. Sturm Ruger stock fell 19% to a three-year low and we are seeing more more RUGER Days on the calendar than ever before.
It is time to leverage these consumer rebates to get more customers in your door, using co-op funds and direct mail advertising.
Advertise customer rebates, with an 8×11 one page mailer and get a jump on the competition!
Increase foot traffic and boost sales now. Direct mail advertising is the most highly targeted and easily measurable type of advertising and is a great way to get customer rebates and more in front of your customers. Once a customer has established a preference for a business, they are 3 times as likely to return. So if you are regularly sending direct mail that informs your customers about something that you know they are interested in – they will be delighted to see your postcard, flyer or catalog in the mail.
Let the vendor pick up a portion of the cost with co-op advertising
Using vendor co-op advertising funds can significantly reduce your final out-of-pocket costs. If the products you are advertising fit within the vendor’s co-op advertising standards, our Co-Op Compliance Manager will work with you to ensure that your direct mail advertising is approved by the vendor in advance of publication.
3 easy steps to send out a custom mailer
- Define your project
- Export your customer list
- Create a list of items to advertise
Does it sound too easy? Read on!
1) Define your project: choose your mailing date, select a mailer type, and then contact OSM at (609) 265-1390 or email OSM for a quote.
- Mailing Date: For single page direct mail project, start planning 2-3 weeks before your sale or event. For a multi-pager direct mail project, start planning 6-7 weeks before your sale or event. See examples of our work.
- Mailer Type: What type of mailer is best for you? Match your mailer to: the type of event you are having, the length of the sale, and the number of items you want to advertise.
- Postage: Postage is the most expensive fixed cost component of any project. For mailings of 10,000 pieces or fewer, we recommend First Class postage which is generally guaranteed to be delivered in 2-3 business days. For larger mailings (and if time permits) we recommend bulk rate to save costs. Delivery time for bulk/standard rate mail typically ranges between 5-10 business days. We can give you an exact cost savings comparison.
2) Export your customer mailing list from your POS system and email it to OSM
3) Compile a list of items by brand, item#, and price, and email it to OSM
- OSM makes it simple, we have been doing this since 1998 so we are creatively skilled in retail shooting sports advertising. We have the product logos, images, and descriptions in our massive database. Just tell us what you want to advertise and OSM will do the rest. All we need is the brand, the item # and the pricing information. We get everything else.
- Do you have co-op advertising dollars available? On average most shooting sports retailers forfeit several thousand dollars in unused co-op advertising funds a year. Let your product vendors pay for your project. Learn how OSM can manage your co-op from start to finish, at no additional cost.